Tinder Product Director Kyle Miller revealed details about the Sweep Night interactive series previously reported to Reuters: the show will be available on Tinder from October 6 once a week. This was told by The Verge.
The project is aimed at users of generation Z (from 18 to 25 years old), of whom more than half are in Tinder. While the show will be available only to residents of the United States, which will have six hours to watch the series after its release. This is done so that the project is watched at the same time and more often discussed.
The series tells about a group of friends who are trying to escape after the apocalypse. The series will be released every Sunday, each lasting five minutes. Users will be able to influence the plot, swipe right or left, they will have 7 seconds. This selection will be saved in the Tinder profile, but the administration will not catalog or tag people who have made a choice.
There are definitely no right or wrong answers on the show. But the choice will show your values and your personality.
Product Director Tinder
September 17, Reuters said that Tinder first shot the series, they will talk about love after the apocalypse. Sources of the publication said that the project is focused on the “apocalyptic” storyline, which includes a love story.